New ideas, new technology, new conversation and new experiences—all on a budget. You've heard it all, seen it all and been to other industry events, but at Connect Marketplace, association and specialty organization event planners get their $200 registration fee back at the end of the event, and a proven reverse trade show maximizes time and money for both buyers and sellers.

Orlando • August 21-23, 2014

Association and specialty organization planners participate in education at Marketplace to help them do their jobs better. Learn about the topics you care about with colleagues who face the same challenges you do. Education for the 2014 Connect Marketplace in Orlando will be posted as the conference conference nears.

 

Lee Daniels

Filmmaker Lee Daniels knows how to tell bold stories. As a 21-year-old aspiring screenwriter, he founded a health care agency and provided nurses to private homes and hospitals. He sold the business and began managing actors, then turned to producing movies in order to find and create material for his clients. He went on to create acclaimed films “Monster’s Ball,” “The Woodsman,” “Precious,” and “Lee Daniels’ The Butler,” all of which not only achieved box office success but were either nominated or were winners of awards including the Oscar, the Cannes Film Festival’s CICAE Arthouse Prize, and Special Mention for Excellence in Filmmaking from the National Board of Review.

Education Sessions

Spellos

Hot Technologies 2014: It's Mobile, Social and Hands-On

Thursday 1:00 pm - 4:00 pm

Jim Spellos

Meeting U. >

As technology keeps moving forward, how are you keeping up with the tools available to you to get your job done? This half-day workshop will give you the opportunity to learn what’s new and way cool in technology within the meetings industry, while offering some hands-on learning. Be sure to bring your devices with you, as you’ll be using them to interact during the session and create meeting technology tools for your group.

1. Identify the most critical tech tools which are impacting meeting planning and supporting the hospitality industry
2. Understand how to manage the flow of information using social curation tools
3. Learn how practice creating a conference app for your own event
4. Understand new technologies impacting site inspection and event communications

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McCullough

Creating an Interactive Meeting with Cross-Generational Appeal

Thursday 1:00 pm - 4:00 pm

Karen McCullough

Karen McCullough & Co. >

Today’s meeting professionals are inundated with information about leveraging social and mobile technologies in their meetings. However, no one is addressing the elephant in the room—not all attendees want to be tech-savvy. Yet, not using technology is a surefire way to lose the attention (and attendance) of multitasking Gen Y. This workshop equips attendees to create interactive event experiences that appeal across generations, reinforces learning and turns attendees into brand advocates.

Objectives:

1. Learn generational differences in technology use
2. Bust some myths about multigenerational learning styles
3. Identify nontechnology dependent interactive strategies that complement digital native social and mobile use
4. Present fresh ideas that will enchance the attendee experience with and without the use of technology
5. Develop a simple, customized action plan for engagement in your upcoming meetings

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Gasbarro

Dimensionalize the Attendee Experience

Friday 3:00 pm - 4:00 pm

Chris Gasbarro

C3 >

Today’s meeting and event marketplace is challenged with providing more unique, consistent and engaging programs to achieve organizational goals. It’s not just about putting all of your design and wow into one event during a conference, it’s integrating a message throughout every program opportunity that will enhance learning and objectives for a more impacting experience for your attendee. This program will demonstrate creative ways to develop cohesive meetings and events through environmental design of how to dimensionalize the attendee experience.

1. Design environments consistently through entire program structure
2. Identify learner outcomes and objectives of attendees and demographic analysis and matching appropriate solutions
3. Learn ways to maximize budgets for wow creation
4. Discover how to leverage visual and design properties for maximum impact
5. Think creatively about how to achieve program goals and objections

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Wallsh
Dunn

Meetings and the Law: Creating and Managing a Risk Management Plan, Part 1

Friday 3:00 pm - 4:00 pm

Bonnie Wallsh

Bonnie Wallsh Associates >

Barbara F. Dunn

Barnes & Thornburg >

Join industry attorney Barbara F. Dunn and veteran meeting professional Bonnie Wallsh as they lead an interactive and informative session on today’s most pressing liability and risk management issues. Together, in the first session, we will differentiate types of risk management, discuss risk management techniques, identify liability concerns and review a risk management plan.

Objectives:

1. Identify types of risk management
2. Develop risk management techniques

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O'Bannon

Strengthen Your Career Potential

Friday 3:00 pm - 4:00 pm

Brent O'Bannon

Strengths Finder Coaching >

Discover not only what you are the best at but how to apply your strengths to career success. In this interactive workshop, attendees will take the Strengths Finder 2.0 assessment prior to the workshop and will practice strengths teambuilding activities they can take back to their managers and teams. Hear a powerful metaphor of teamwork from a dog sledding adventure that will have you howling and your teams mushing.

Objectives:

1. Discover a fresh approach to strengths and leadership styles
2. Develop organic strengths partnership
3. Create a leadership brand with your strengths
4. Learn how to influence internal and external customers with your strengths
5. Dare to go back to the basics of trust, compassion, stability and hope

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Payne

Strategic Contract Negotiations—Plan and Think Before You Ink

Friday 3:00 pm - 4:00 pm

Cheryl M. Payne

Meeting Sites Resource >

Hotel contract risk reduction and cost containment have become an important metric in the Strategic Meetings Management (SMM) landscape. In this interactive workshop, we will address industry issues and trends relating to planner/hotelier negotiations, including specific methods to validate and report contract risk mitigation. Additionally, we will review key hotel contract performance clauses and methods to calculate damages. Attendees will also learn the pros and cons of utilizing a hotel contract addendum versus a custom hotel contract process (ready for signature) and methods to create a cost savings/risk reduction/cost containment report.

Objectives:

1. Understand industry issues and trends that impact hotel and contract negotiations
2. Examine key hotel contract performance clauses and specific methods to assure risk reduction/cost containment
3. Know the essential components of a cost savings/risk reduction/cost containment report
4. Review five steps to value-based contract negotiations
5. Enhance communications and partnerships with hoteliers

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Radde

Boost Engagement and Forge Relationships: Create a Meeting Architecture that Facilitates Learning and Participation

Friday 4:15 pm - 5:15 pm

Paul O. Radde

Thrival Systems >

Engagement is the essence of a meeting. And the architecture of that meeting can make the difference between high ROI and reduced learning, networking and loss of attendance at the next meeting. At a minimum, 50% of all attendees seated in traditional straight row sets experience pain while corkscrewing their bodies to watch presentations. Apply one minor adjustment—at no additional cost—and you can increase comfort and improve sight lines.

Objectives:

1. Experience the problem with straight rows and develop
authority based upon direct experience of two room re-sets
2. Practice three principles to design, set and troubleshoot any room
3. Review twelve factors to fine tune your meeting room

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Wierzgac

Prove Your ROI: Writing a Post-Conference Report

Friday 4:15 pm - 5:15 pm

Michele Wierzgac

Michele & Co. >

Writing a clear and compelling post-conference is as important as the flawless execution of the conference. How do you structure a post-con so that the reader can find the information quickly? Are the conclusions and recommendations derived from the post-con accurate and clear? Report writing is an essential element in demonstrating return on investment (ROI) to senior management. In this session, different report structures and various elements that could be included in your post-con will be discussed.

Objectives:

1. Identify the elements of a post-con report
2. Determine elements that will effectivley communicate ROI
3. Write an impactful executive summary

 

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Suckow

The Planner/Supplier Rumble

Friday 4:15 pm - 5:15 pm

Shawna Suckow

SPIN, Senior Planners Industry Network >

Two planners and two suppliers will face off as we settle into our candid discussion about issues selected right from the audience members themselves via an anonymous poll. The session is a lively, matter-of-fact deep dive, and audience participation is required.

Objectives:

1. Learn how planners and suppliers think and approach situations differently
2. Learn how planners prefer to be approached and marketed to, and how they make buying decisions
3. Learn how suppliers judge the value of a piece of business, and how planners can make their meetings stand out to potential partners.
4. Discover the biggest pet peeves of each side, and how to improve relationships

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Fisher

Connections: Ways to Make Your Meeting More Interactive and Engaging

Friday 4:15 pm - 5:15 pm

Sharon Fisher

Play with a Purpose >

Attention spans are shrinking. Online gaming and socializing are distracting at exponential rates. So what’s a planner to do? Jump into the fray. Stop repeating the same tired formula of PowerPoint presentations and Q&A sessions. It’s time to turn meetings inside out and put attendees first. Learn a variety of techniques, including flash learning mobs, walk the walls, labyrinth white space, Passeggiata, to engage your attendees, make content more hands-on, increase idea sharing and networking, and make your meetings more relevant. Experience how to recreate your meetings and add some attention-getting techniques into the agenda.

Objectives:

1. Uncover ways to make meetings more engaging
2. Discover immediately useable ideas to get attendees interacting
3. Explore techniques for driving ROI from your meetings

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Spellos

The Technology Site Inspection and Ultimate Meeting Professionals Guide to Internet Connectivity

Friday 4:15 pm - 5:15 pm

Jim Spellos

Meeting U. >

Is learning about how bandwidth and other connectivity issues at your meetings or facilities a daunting task? Don’t have enough time to learn the basic terms that will continue to have an enormous impact on the future of meetings? Want to know which technology to focus on when doing your site inspection (or selling your property)? This session provides an easy-to-follow overview and understanding of what you need to know and discuss to ensure your next meeting doesn’t fail due to essential technology.

Objectives:

1. Understand the critical terms that relate to Internet connectivity and bandwidth at meetings and events, and how to assess them on your site inspection
2. Identify the five key questions to ask a hotel about their Internet capabilities
3. Use apps and web tools to measure and quantify Internet speed at hotels and convention centers

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Wallsh
Dunn

Meetings and the Law: Creating and Managing a Risk Management Plan, Part 2

Friday 4:15 pm - 5:15 pm

Bonnie Wallsh

Bonnie Wallsh Associates >

Barbara F. Dunn

Barnes & Thornburg >

During the 2nd session, attendees will have the opportunity to work in small groups to develop a risk management plan, based on the knowledge that was acquired in part one of this interactive risk management session. Be prepared to share your questions and to roll up your sleeves and jump into real life case studies. with your colleagues.

Objectives:

1. Develop risk management techniques
2. Create and implement your own risk management strategy

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Gasbarro

Sh_ft

Saturday 9:45 am - 10:45 am

Chris Gasbarro

C3 >

That’s not a typo, but some of you might think “Shift” is a bad word. It’s the 21st century, and there are more tools, ideas, partners, inspiration and more need to create transformational meetings and events to influence results within your organization and shift your meetings forward. Shame on us if we don’t find opportunities, big or small, to shift the design, creativity and execution of the events we produce. Our responsibility to the attendee is massive—and this session will feature a plethora of ideas, techniques and challenges to cause you to think differently and take calculated risks with your next meeting.

Objectives:

1. A self-assessment if you/your organization’s meeting and events are at risk
2. Increased understanding of your attendee and your responsibility to them (planner or supplier)
3. Receive more than 32 ideas to start incorporating into your meetings and events to help you shift

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Payne

Meeting Value, Metrics and ROI Made Simple

Saturday 9:45 am - 10:45 am

Cheryl M. Payne

Meeting Sites Resource >

Strategic Meetings Management (SMM) is our industry’s hottest topic and has increased expectations for improved meeting planner productivity, adding meeting value and ROI. An important role of the SMM equation is transparent metrics to define and measure success. Meetings are big investments and today meeting planners must embrace this SMM “value and accountability” business model and communicate real meeting value to all stakeholders. In this interactive workshop, attendees will evaluate and discuss a multitude of meeting value components and specific methods to calculate and communicate meeting value and ROI to managers and stakeholders.

Objectives:

1. Understand industry issues and trends that impact ROI and meeting value
2. Review key meeting value and ROI components and metrics to define, measure and report success.
3. Learn methods to communicate definitive meeting value to stakeholders
4. Examine how capturing meeting activity and spend data enhances negotiations and value reporting
5. Find out how technology drives value and ROI reporting

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Fisher

The Likeability Guage: Raise It up for Business Success

Saturday 9:45 am - 10:45 am

Sharon Fisher

Play with a Purpose >

There is an old saying that goes “When times are good, people do business with people they like. And when times are bad, people do business with people they like!” The truth is, the choices other people make about you determine your wealth and success. So how do you become more likeable? We’ll share 10 quick tips that you can immediately put to use in your networking opportunities and the business world that will help you become more liked. Tools such as “The Real You,” “Experience Them” and “Open Up” are all areas you can consciously improve to boost your likeability gauge up a few notches. We’ll put the ideas into practice, and your peers will help you hone your skills.

Objectives:

1. Understand the power of the likeability factor and how it plays into your success
2. Discover 10 ways to improve your likeability
3. Practice several techniques and get feedback from others to gauge your style

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Washington

Social Media Hacks: Secret Time-Saving Features for Prospecting, Resarching and Connecting with Attendees

Saturday 9:45 am - 10:45 am

Crystal Washington

CWM Enterprises >

With more than 90% of Internet users in the U.S. having a digital footprint and 72% of online adults using social media, meeting professionals have unlimited opportunities to gain valuable information about prospects, attendees and even potential sponsors. Unfortunately, many of the most useful business features of the largest social networks remain a secret. In this talk, attendees will discover little-known features that will help them save time in everyday work tasks, locate valuable hidden information on the Web, all while turning them into networking rock stars.

Objectives:

1. Discover Facebook’s hidden LinkedIn-like business features
2. Uncover the value of using Twitter to save time—no tweeting required
3. Learn how to leverage to power of Google+ and Google with other social networks for powerful prospecting and research
4. Walk away with tricks you can immediately put into action to save time at work

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Washington
Gasbarro
Suckow
Wierzgac

Flashpoint

Saturday 11:00 am - 12:00 pm

Crystal Washington

CWM Enterprises >

Chris Gasbarro

C3 >

Shawna Suckow

SPIN, Senior Planners Industry Network >

Michele Wierzgac

Michele & Co. >

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