“Hamilton,” the musical adaptation of the life of U.S. Treasury founder Alexander Hamilton, has become a Broadway sensation in six short months. From the genre of its music to its cast’s diverse professional and personal backgrounds, the show is expanding what Broadway looks like. The genius of “Hamilton” has attracted enormous crowds and inundated its ticket lottery system to the point where it moved from in-person to online in winter for fear of too many people standing in the cold New York City street outside the theater. Celebrities like Beyonce, Jimmy Fallon and President Obama have expressed their overwhelming praise for the show and its creator, Lin-Manuel Miranda, who began crafting the masterpiece nearly 10 years ago.
Click to read three lessons event professionals can take from the success of “Hamilton” and apply to the planning process.