3 Lessons for Event Planners From Broadway’s “Hamilton”

By Natalie Dupuis, January 29, 2016

1. Be disruptive.

When you think of Broadway, do you think of hip-hop? Musical theater savants may jump immediately to “In The Heights” (incidentally also a Tony Award-winning creation by Miranda), but usually musicals are linked to Rodgers and Hammerstein or Disney, not beatboxing. One of the reasons “Hamilton” has been so successful is it stands out so definitively—much like the man whose life the show follows—from its competitors.

Don’t be afraid to step outside the norm: Restructure your education sessions, change seating arrangements, try brand-new snack breaks or mix up your speaker lineup. The risk of trying something different from what people expect can pay off in big ways.

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