3 Lessons for Event Planners From Broadway’s “Hamilton”

By Natalie Dupuis, January 29, 2016

2. Show your audience you value its loyalty.

“Hamilton” is the hottest ticket on Broadway in years. It’s completely sold out eight shows per week—in fact, the earliest ticket available right now is for the end of August, for no less than $255. Because of that, audiences flock to the theater every day to try their luck at being chosen as the $10 ticket lottery winner.

When Miranda realized how many people were giving up their time to wait in this line, he started a program called #Ham4Ham (Hamilton’s face is on the $10 bill), where he would surprise those in line with a fun performance by himself, members of the cast and special Broadway guest stars including Norm Lewis, Lea Salonga, Kelli O’Hara, Matthew Morrison, Wayne Brady and Laura Benanti.

Take a page from Miranda’s book and make sure your audience knows you appreciate its loyalty and excitement about your event. Incorporate surprises that will blow them away, create buzz and encourage guests to come back.

(Visited 22 times, 1 visits today)

Las Vegas’ tragedy reminds us that planning ahead for security can reduce event risks and raise safety awareness for everyone.

Chattanooga President and CEO Barry E. White is witnessing firsthand how the Scenic City keeps evolving as a top destination.

Whether it's food, arts, shopping or drinking-yes, that exists here-Salt Lake City will leave you and your event attendees leaving thirsty for more.

You unexpectedly have time for a 20-minute workout, and you’d love to cram some exercise in. But is 20 minutes really long enough to get a decent workout?

The Latest