3 Lessons for Event Planners From Broadway’s “Hamilton”

By Natalie Dupuis, January 29, 2016

3. Remember who tells your story.

The show ends with Hamilton’s wife questioning whether or not she’s done enough to tell the story of Hamilton to the world after he is (spoiler alert!) killed in a duel with Aaron Burr. The message of her song is clear: Keep in mind who will tell your story after you’re gone.

It may seem dark, but take this question into account as you plan your event. Who tells the story of your event? Is it a clear story someone could explain to a friend and use to convince them to come to the event next time? If there’s one thing this musical teaches us, it’s that history is often dependent on the perspective from which we hear it. Think about how your conference could be perceived and give attendees a reason to walk away with only good things to say.

Photo credit: Joan Marcus

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