1. You get what you pay for.
As a general rule, using free services for a social media wall or live stream probably won’t serve you well. “Don’t do it!” said Austin Johnston, founder of AKJohnston design group, who presented a session on bridging the gap between design and technology. Though tempting, a free social media hub can do more harm than good. “It will funnel anything and everything sent to your Twitter handle to the public Twitter wall, and there won’t be any way to control what people do or do not see,” he says. Instead, Johnston suggests trying social media aggregator tintup.com, which allows you to manage 12 handles from a variety of platforms and funnels the content to a moderation page. The cost—$300 per day—will be worth it, says Johnston.