4. Content is still king.
Technology matters, and so does F&B, but every event still comes down to content. Presenting that information in a hip, exciting and eye-catching way is important, but if the information itself isn’t memorable, what’s the point? Johnston closed his session about tech and design with this: “No matter how much technology or budget you have, clever, memorable ideas are always going to win.” Make your ideas simple, flexible and feasible, says Johnston, and your audience will stick with you.