“When humans shake hands and hug, we release oxytocin,” said Janet Sperstad, CMP, program director of Madison Area Technical College in her “Psychology of Physical Meeting Environments” keynote. Sperstad used data and human nature to point out mistakes planners make when setting up a conference. Sperstad says the human brain takes in 11 million bits of information per second, but only processes 40 of them. “The brain hates disorganization,” she said, “As a recovering planner, this is double for me.” She urged planners to use logistics like levers: Wayfinding, signage, seating, etc., is better when it’s organized, and it helps attendees feel more comfortable.
Main photo credit: Jonathan Grevsen