8 Words Heard: European Meetings & Events Conference 2016

8 Words Heard: European Meetings & Events Conference 2016

By Stephanie Davis Smith, February 10, 2016

8. Psychology

“When humans shake hands and hug, we release oxytocin,” said Janet Sperstad, CMP, program director of Madison Area Technical College in her “Psychology of Physical Meeting Environments” keynote. Sperstad used data and human nature to point out mistakes planners make when setting up a conference. Sperstad says the human brain takes in 11 million bits of information per second, but only processes 40 of them. “The brain hates disorganization,” she said, “As a recovering planner, this is double for me.” She urged planners to use logistics like levers: Wayfinding, signage, seating, etc., is better when it’s organized, and it helps attendees feel more comfortable.

Main photo credit: Jonathan Grevsen

(Visited 9 times, 1 visits today)

Valley Forge stands out amongst the competition by using nostalgia and creativity to craft its new marketing tool: a rock, paper, scissors decision-making

Rob Svedberg, who will serve as project executive for design firm tvsdesign, discusses what will go into upgrading Las Vegas Convention Center.

Martin Enault, chief operating officer of C2, who shared behind-the-scenes details about the event and gave us a glimpse into the future of C2.

What are the best venues to host events and meetings? We begin our year-long quest in the East. Please feel out this short survey and we'll post the results

New trends in technology, F&B and events experiences point to big things for the industry in 2018.

A new $16 million renovation pays homage to The American Hotel’s place in history. The property was the first integrated hotel in Downtown Atlanta.

Learn how the events industry can help as Debi Tengler gives actionable ways planners can assist in fighting this national crisis.

The Latest