3 Reasons We Loved the First-Ever Creativation Conference

3 Reasons We Loved the First-Ever Creativation Conference

By Anna Dunn, January 25, 2017

When I was a kid, summer camp was one of the highlights of my year. Instead of eagerly awaiting competitive sports and camping, I mostly looked forward to arts and crafts: making tie-dye T-shirts, covering as much stuff as possible in glitter and slapping colorful handprints on everything. Suffice it to say, I was perhaps a little too excited to attend Creativation, Craft & Hobby Association’s annual trade conference.

The big news this year is CHA is now Association for Creative Industries. Behind the name change is a push to appeal to a younger demographic of manufacturers, retailers, designers, emerging businesses, influencers, bloggers and creative professionals. The global creative arts industry is worth more than $40 billion, proving it’s come a long way since I went to camp. Here, three ways AFCI nailed its new event.

1. The event underwent a rebranding of its own.

Creativation Association for Creative Industries Craft & Hobby Association Phoenix Convention Center meetings events conferencesCreativation is a name that made me do a double take. Is it a real word? What two words is it comprised of? Or is completely made up? Regardless, it captures my attention more effectively than CHA MEGA Conference & Trade Show—the show’s retired name.

Also new in 2017 was the location, Phoenix Convention Center. Relocating from its former home in California at Anaheim Convention Center, Creativation will stay put in PHX until at least 2019. I think this is a smart move for the association, which wants to prove its commitment to the rebranding and encourage attendees to return for the next two years.

One of my favorite branding opportunities was a wall outside the show displaying Creativation spelled out in Post-it notes, an eye-catching way to show off the new name and highlight sponsor 3M.

(Visited 347 times, 1 visits today)

From learning a new language to getting compensation for lost luggage, here are six free apps you didn’t know you needed.

Presenting our 2018 holiday gift guide for the on-the-go professionals.

Get to know the real Dave Weil at SmithBucklin—we have 25 things about the 25-year industry veteran that we are sure you didn't know... yet.

Wisconsin’s Door Peninsula is cool for groups willing to brave winter’s elements for teambuilding activities.

Many traditions born from startup culture go far beyond mere incentives in order to honor each individual employee’s contribution and dedication to the

Christy Lamagna adds to her impressive resume with Crown Plaza Meetings Mentors program.

Jennifer Collins, president and CEO of JDC Events, discusses the power of events in her book, “Events Spark Change: A Guide to Designing Powerful and

Jenn Heinold, senior vice president of events at Access Intelligence, discusses how she stays ahead of the curve planning events for five different markets.

The Latest