3 Reasons We Loved the First-Ever Creativation Conference

3 Reasons We Loved the First-Ever Creativation Conference

By Anna Dunn, January 25, 2017

2. Event organizers wove the theme into every detail.

Creativation Association for Creative Industries Craft & Hobby Association Phoenix Convention Center meetings events conferencesCreativation’s city-themed trade show floor was one of the most innovative I’ve experienced. It was designed to emulate a miniature city, complete with a town square, bakery, bookstore, cafe, pub and park—all great sponsorship opportunities. I appreciated how Andria LaJeunesse, CEM, the association’s vice president of events and education, chose a theme and stuck with it, making a cohesive attendee experience.

Colorful, easy-to-read signage was inspired by street signs, and each aisle had a numbered street name; large floor decals marked a “tour bus” route, allowing attendees to easily navigate the show; and the clever Plugged-in Park was set up with picnic tables stocked with coloring pages, markers and colored pencils, and—of course—charging stations. The interesting layout gave a sense of community and encouraged photo ops, networking and casual conversations.

(Visited 336 times, 1 visits today)

Robyn Benincasa went from champion adventure racer to record-breaking paddleboat competitor. Now, she inspires others to reach their potential.

Kim Hufham, president and CEO of Wilmington and Beaches CVB, declares the region is back open after weathering the storm.

Wisconsin’s Lake Geneva delivers storied resorts, relaxed meeting facilities and off-site venues that capture the elegance and history of this Midwest

Is bigger really better? Hotels and DMCs are moving fast toward consolidation—here, we take a look at the potential consequences.

The Latest