2. Event organizers wove the theme into every detail.
Creativation’s city-themed trade show floor was one of the most innovative I’ve experienced. It was designed to emulate a miniature city, complete with a town square, bakery, bookstore, cafe, pub and park—all great sponsorship opportunities. I appreciated how Andria LaJeunesse, CEM, the association’s vice president of events and education, chose a theme and stuck with it, making a cohesive attendee experience.
Colorful, easy-to-read signage was inspired by street signs, and each aisle had a numbered street name; large floor decals marked a “tour bus” route, allowing attendees to easily navigate the show; and the clever Plugged-in Park was set up with picnic tables stocked with coloring pages, markers and colored pencils, and—of course—charging stations. The interesting layout gave a sense of community and encouraged photo ops, networking and casual conversations.