3. The experiential factor was on point.
Product demos, make-and-takes and hands-on activities were abundant on the show floor, and understandably so—the attendees are creatives, after all. The splatter paint booth was one of my favorites to observe: Attendees suited up in paint-proof getups and goggles, walked into an enclosed booth (with windows for our viewing pleasure) and threw paint onto blank canvases.
Another memorable experience was the Photomatic booth, where I had my photo taken and converted into a coloring page within seconds. It was a fun way for the brand to market its inventive product, interact with attendees and give them a one-of-a-kind souvenir.
The Innovations Center was another experiential opportunity for attendees to discover 25 exhibitors’ ideas, trends, methods, techniques and devices unveiled at the show through interactive, hands-on displays. Let’s Hang, a product that makes it easier to hang artwork, was one of my favorites, and the winner of Creativation’s Ultimate Pitch contest, inspired by “Shark Tank.”