3 Reasons We Loved the First-Ever Creativation Conference

3 Reasons We Loved the First-Ever Creativation Conference

By Anna Dunn, January 25, 2017

3. The experiential factor was on point.

Creativation Association for Creative Industries Craft & Hobby Association Phoenix Convention Center meetings events conferencesProduct demos, make-and-takes and hands-on activities were abundant on the show floor, and understandably so—the attendees are creatives, after all. The splatter paint booth was one of my favorites to observe: Attendees suited up in paint-proof getups and goggles, walked into an enclosed booth (with windows for our viewing pleasure) and threw paint onto blank canvases.

Another memorable experience was the Photomatic booth, where I had my photo taken and converted into a coloring page within seconds. It was a fun way for the brand to market its inventive product, interact with attendees and give them a one-of-a-kind souvenir.

The Innovations Center was another experiential opportunity for attendees to discover 25 exhibitors’ ideas, trends, methods, techniques and devices unveiled at the show through interactive, hands-on displays. Let’s Hang, a product that makes it easier to hang artwork, was one of my favorites, and the winner of Creativation’s Ultimate Pitch contest, inspired by “Shark Tank.”

(Visited 327 times, 1 visits today)

What happens when an elite meeting planner sits down with an expert on behavioral science about removing clutter to keep attendees’ attention? The results

Author and events coach Cameron Herold says it’s never too late to improve your meetings.

After coming face-to-face with the destruction of Hurricane Maria, Puerto Rico now has the opportunity to rebrand and redefine its identity.

Harold Hansen, CFE, a member of the Event Safety Alliance Board of Directors, discusses security missteps in events.

The Latest