What Planners Want From CVBs

By Christine Born, November 3, 2014

Working with CVBs was at the top of the list of topics discussed at a lively session at the Connect Marketplace conference in Orlando, Aug. 22. Here are comments from the discussion, which centered on the services planners want from CVBs.

  1. Clients first. “CVBs need to move away from partnership-based models to better serve the needs of their clients, rather than local hotels.”
  1. Eliminate paper. “No more generic meeting planning guides. We are interested in specific guides, like a special culinary publication.”
  1. Make it personal. “The less paper they have, the more they will need to have a conversation with us.”
  1. Make connections. “They could help us partner with local companies to build our events and reputation.”
  1. Customize. “More hands-on service.”
  1. Do the homework. “Be familiar with planners’ requirements.”
  1. Go deeper. “Don’t just give us a list of venues. Tell us about the local culture and places that have excited other visitors.”

Read “Snowballs in Orlando” from the November/December 2014 issue to learn how the interactive session was organized.











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