X Proud: Talkin’ ‘Bout My Generation

By Stephanie Davis Smith, October 12, 2015

I’m not a Millennial. And I’m not a Baby Boomer. So do I matter at all?

I started asking myself this question after reading “Millennials’ Day Has Come,” a recent story Senior News Editor Matt Swenson (and fellow Gen Xer) posted on this site. The piece discussed the U.S. Census Bureau data findings that Generation Y/Millennials (ages 14-32) now outnumber Baby Boomers (ages 50-68) by 8 million people—and what that means for planners and hoteliers. With boundless chatter in the media about aging Boomers and the consumer habits of Millennials, my Gen X (ages 33-49) compatriots seem to be the demographically forgotten middle child. As the photo above suggests, maybe the reality of the situation does, in fact, bite.

While working on our annual 40 Under 40 feature “Group Dynamics,” Swenson’s online post popped into my mind once again, and I noticed for the first time my crowd is getting close to aging out of this, or any, “under 40” list. Our time is almost up! I stressed. Then I started tallying our 40 Under 40 stars and discovered there were 21 Millennials and 19 Gen Xers who made the final cut. They’re already edging us out! I panicked.

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