2016 40 Under 40: Megan Woodburn, CAE

By Connect Staff, March 16, 2016

Megan WoodburnMegan Woodburn, CAE
38, Founder and President
Strategic Association Management, Austin, Texas

What she does: Woodburn manages an association management company, which serves 11 clients with a staff of seven. It is a full-service firm handling everything from board management to finances and managing all meetings, conferences and galas for each client.

What I really do: “I’m the chief cheerleader and culture-setter. I set the tone for how our team interacts with clients, set expectations for how we do business and make sure we are having a good time doing it.”

How she got here: Woodburn began her association career working for a stand-alone legal association, where she managed membership services and meetings. “Soon after earning my CAE, a lobbyist colleague approached me about starting an AMC to help some of his clients who needed to grow,” she shares. “We started in 2011 with one client.”

Next-level numbers: Woodburn’s company sustained year-over-year gross income growth of at least 149 percent for the last four years, with 2015 being their best at

160 percent.

Up next: “A conference for 140 attendees in Havana, which is different from any meeting I have ever planned.”

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