2016 Industry Leaders: Lori Campbell Baker

By Sponsored Content, December 16, 2016

Lori Campbell Baker Industry LeadersLori Campbell Baker
Executive Director, Daytona Beach Area CVB
Daytona Beach, Fla.

Campbell Baker has worked in the Daytona Beach tourism industry since the early 1990s. This is her third time back to the CVB, and while she jokingly tells colleagues she can’t keep a job, she knows she’s found her niche in tourism marketing.

Career Accomplishments
Campbell Baker has made a career out of finding fun in every working environment. “I’m inspired by people who are truly passionate about what they do,” she says. “Those are the folks I want to work with, and I’ve always been fortunate to do just that.” She’s worked in fields including college public relations, radio sales and broadcasting—and for organizations including Daytona International Speedway, International Speedway Corporation and the Daytona Beach News-Journal—but she gravitates back to hospitality every time. “Hospitality is such a vibrant industry, and the growth in this destination’s offerings has been nothing short of inspiring. It’s hard to imagine doing anything else!”

Growing up, I was sure I would be… a graphic artist or novelist.


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