2019 15 Over 50: Blanca Ferreris, CMP, CMM

By Connect Staff, April 29, 2019

Blanca Ferreris, CMP, CMM, works in New York City as a senior business events manager at RIMS, Risk Management SocietyAs a 2019 15 Over 50 honoree, Ferreris discusses her passion for the events industry.

What I do: I am responsible for contracting more than 75 hotel agreements per year. I manage our exhibitor housing and hospitality processes (more than 31,000 peak room nights). I also am responsible for our Canada conference and I am accountable for the overall management and delivery of the RIMS Canada Conference, which attracts more than 2,000 participants.  

How I got here: I worked at John Wiley & Sons publishers for 10 years and was responsible for planning their exhibition participation at over 75 conferences per year. In 1989, I left Wiley to join RIMSGovernment Affairs Department and planned their legislative seminars. I planned the first RIMS on the Hill conference, which continues to this day. In 2000, I joined the events and education department at RIMS.

Impressive stats: I am responsible for our Annual Conference’s total room block and hospitality revenue generated by our affiliates, which has an estimated economic impact to a city in excess of $30 million.

 Specific improvement I’ve made: I have worked with my team to develop policies and provide hotel offerings that guide our attendees and exhibitors to stay within the official hotel block. We currently have a 75 percent in-block adoption rate which, for a conference with attendance of 10,000, this is an admirable accomplishment. 

What I do outside of work: I like to volunteer at my church; take weekend trips with my husband and spend precious time with my four grandchildren: Esme, Gabriel, Amelia and Ava.

(Visited 167 times, 1 visits today)

Experience Wisconsin’s cranberry harvest to grow closer as an organization with this roundup of cranberry-themed outings ideal for small groups.

Cannabis is moving into the meetings and events world. But it's not all smoke and fun. Cannabis-focused events mean serious business.

See how your group can come together with these six teambuilding activities in Georgia and Florida.

Mike Carlucci, senior VP of revenue and specialty events at Clarion UX, looks for scary good results at his trade shows—Halloween-themed or not.

The Latest