Emily Hartstone, 33, works in Delray Beach, Florida, as manager of events and operations at Magellan Management. As a 2019 40 Under 40 honoree, Hartstone discusses her passion for the events industry.
What I do: I currently oversee Magellan Management’s events and operations, including initial site selection and contract negotiations; advanced programming; budgets; tradeshow/vendor relations; post event wrap-up items; and reconciliation of final billing. Additionally, I continually interface with our clients to ensure that, as a team, we are focused on achieving the goals of their strategic plan, while also examining options for increasing revenue. At the same time, I am also instrumental in business development, marketing and bringing in new clients.
How I got here: I grew up competing as an equestrian at an international level while helping a friend’s mother run a mobile shop at the competitions. She brought me along to work at trade shows and I ended up falling in love with the industry and landing my first job as an event coordinator. Since then, I have worked in event management for Fortune 500 fitness companies; world-renowned mentalist and entertainer, Guy Bavli, Master of the Mind; professional sports teams; and, most recently, my position at Magellan Management.
Greatest career accomplishment: My greatest career accomplishment is founding EmPOWERThePATIENTS™ Foundation. After (still) battling a chronic and rare disease myself, I saw the major deficit of advocacy and stable support systems for such patients. Our vision is to fund the scientific development and root cause of chronic and rare diseases while becoming the top community and resource for such patients. Nothing is more gratifying than opening the letters and emails we receive each day from people thanking us for helping them.
Impressive stats: I increased conference profits by 30 percent in my first year and negotiated contractual discounts that led to an additional total savings of $20,000.
Specific improvement I’ve made: When I started working with this specific organization, they only had a tabletop showcase during their conference. A couple of years later, I grew it into a full, 50 10×10 booth tradeshow and it is still growing. I also restructured the sponsorship program to increase revenue while maximizing sponsor ROI.
What I am working on now: I am very excited to restructure the conference format of one of our largest associations as we bring them into the future of technology to maximize the event experience. Additionally, I am eager to expand the global reach of EmPOWERThePATIENTS™ Foundation and continuously find ways to empower those facing the challenges of rare disease.
What I do outside of work: I sit on the Board of EmPOWERThePatients Foundation as the executive director. I also actively serve on the executive board of another nonprofit healthcare organization as its treasurer. When time permits, I love to travel and spend time with friends and, of course, my puppies!