Clark Sikora, 33, works in Sacramento, California, as sales manager at Embassy Suites by Hilton Sacramento Riverfront Promenade. As a 2017 40 Under 40 honoree, Sikora discusses his passion for the events industry.
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What I do: I work closely with my clients to deliver the best overall experience possible. Whether it’s partnering with the local comedy club, area wineries or people-powered bike-bus expeditions, I aim to show my groups a good time. I provide options for productive association meetings mixed with after-hours excitement. My goal is to make life easy for clients and make memorable experiences for attendees visiting Sacramento.
How I got here: With a degree in hospitality management (by way of Humboldt State, Chico State and University of Hawaii), I got my foot in the door at Embassy Suites Sacramento as a banquet server, hotel operator and sales intern. I was quickly promoted to sales coordinator before moving into the first open sales manager position. I’ve been with the hotel for 10 years and can’t imagine being anywhere else.
My greatest career accomplishments: I consistently achieve my aggressive goals and help the hotel maintain its top position in occupancy and as the rate leader in the Sacramento market. The leads I can’t take, I always refer to sister hotels. In 2013 I was No. 1 for the Embassy brand for scout leads, sending more than $200,000 of actualized revenue to other hotels in the Hilton family. My clients call me first, even for meetings in other cities.