40 Under 40: Deidre Wetelainen

By Connect Staff, May 4, 2017

Deidre Wetelainen, 39, works in Rochester, New York, as vice president of convention sales and services at Visit Rochester. As a 2017 40 Under 40 honoree, Wetelainen discusses her passion for the events industry.

*Connect with Wetelainen on Twitter and Instagram.

What I do: I motivate, advise and provide leadership to a team of 10 sales and service managers. Convention business is extremely important to our hotel and tourism partners, and my day-to-day focus is to ensure collaboration between my sales team and our partners to provide the best customer experience for meeting planners.

How I got here: Prior to this role, I led the sales team at the Crowne Plaza hotel in Syracuse, New York, overseeing sales and marketing. Before that, I spent 10 years with Hyatt Hotels & Resorts around the county. Originally, from Toronto, I am fortunate my career path has allowed me to live in many beautiful destinations, from San Francisco to Miami to Washington, D.C.

My greatest career accomplishment: I am most proud of the number of leaders I have fostered throughout my career, empowering my team, always remaining open about our strengths and weaknesses, and sharing ownership of the amazing things we can accomplish together.

Impressive stats: Our 2016 strategies resulted in a 33 percent increase in RFPs and a 104 percent increase in awarded room nights to Rochester.

(Visited 56 times, 1 visits today)

Miami has always been a hot spot. Barry Moskowitz, Greater Miami CVB's vice president of sales and industry relations, lets us in on the city's growing

Your go-to site for reviews, Yelp, partnered with Atlanta-based event management startup Gather to make event planning easier.

Travel Portland revitalizes its tourism efforts with a shift in its marketing and management strategies.

New Avenues INK, a Portland, Oregon-based nonprofit, trains at-risk and homeless youth to create promotional gear for events.

These six venues pay tribute to service members in the country’s military and law enforcement.

Brian Rubin, senior director of operations for Informa Exhibitions, digs through the details to make sure each of his events connects with its audience.

The Latest