40 Under 40: Deidre Wetelainen
A specific improvement I’ve made: I have re-evaluated our entire approach, from adding aggressive sales techniques to refreshing selling strategies, and revamped the meeting planner experience from site inspections to the preconference meeting experience. Working closely with our partners, we create experiences for attendees that speak to the characteristics of our region and highlight some of the most fun and creative ways to explore Rochester.
What I’m working on: In the coming year, we continue to pursue new avenues for bringing different types of meeting business to Rochester. My meeting sales team will hit the road at various points over the year to introduce meeting planners on a national stage to Rochester. We also have several prominent groups visiting Rochester in 2017 for meetings and conventions, including the Ancient and Accepted Scottish Rite of Freemasonry and SPIE Optifab.
What I do outside of work: I take advantage of my time with my daughter—we like to discover together one new local destination each week. I also nurture a small addiction to reality TV, from the “Housewives” series to “Marriage Boot Camp.”
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