Elizabeth Glau, CMP, 38, works in Portland, Oregon, as attendee experience manager at International Society for Technology in Education. As a 2017 40 Under 40 honoree, Glau discusses her passion for the events industry.
What I do: My job is to look for ways to improve our annual conference experience for 20,000 attendees. I am also responsible for managing our conference mobile app, our tool to engage attendees with ISTE, the content of the program and each other. The volunteer program and everything related to helping attendees navigate the conference are also under my care. Working with internal stakeholders, I help them achieve their goals for the conference through session engagement, traffic to their physical space at the conference, and cohesion with ISTE and each other.
How I got here: After eight years in hospitality and meeting planning, I launched Building Blocks Social Media. I project-managed social media, mobile apps and other interactive technologies for groups that were ahead of the curve. I spent a good portion of 2011 to 2014 learning about attendee experiences and event designs that are more engaging for participants. Through speaking at events and on webinars and podcasts, I was gratified to be able to share my knowledge with the meetings industry by joining ISTE.
My greatest career accomplishment: I authored most of the marketing chapter of the Convention Industry Council Certified Meeting Professional Manual, ninth edition. I still remember aspiring to earn my CMP, and now others who have the same aspirations study this manual when they are preparing to take their exam.