Impressive moves: In 2016, I created a GoPro/Animoto video about how to take the train from the airport; produced and starred in a professionally shot/edited conference tour video; added a scent machine and a Mash Machine (hands-on music creator) to stimulate the five senses when attendees walked into the convention center; implemented an online feedback form so attendees could reach us during the event; and led the development of a digital tote bag connected to our website and mobile app where attendees could store handouts from presenters and exhibitors.
A specific improvement I’ve made: We have Volunteer Champions who receive extra training (preconference and on-site), work eight hours and get a registration refund. The intention is that our “Ask Me” station volunteers are more knowledgeable than regular volunteers who may only get five minutes of training. Working with our internal stakeholders, I’ve expanded the Champion program to assist other areas of the conference: answering questions via social media, working in our bookstore and membership kiosk, and helping our program team. During the application process, I select volunteers who are comfortable with multiple devices so they can help attendees navigate the conference using the mobile app. In 2016, we downsized the printed program to a pocket guide so our attendees are reliant on either our mobile optimized website or mobile app on-site.
What I’m working on: I’m helping each of our internal departments evaluate its goals for the conference and connecting it to attendee objectives. We’re creating a more cohesive and compelling value proposition for why attendees would want to participate in our community outside of the conference.
What I do outside of work: I recently moved to Portland and am still exploring the city. My husband and I particularly enjoy finding awesome brunch, which seems to be Portland’s specialty.