40 Under 40: Elizabeth Glau, CMP

By Connect Staff, May 4, 2017

Impressive moves: In 2016, I created a GoPro/Animoto video about how to take the train from the airport; produced and starred in a professionally shot/edited conference tour video; added a scent machine and a Mash Machine (hands-on music creator) to stimulate the five senses when attendees walked into the convention center; implemented an online feedback form so attendees could reach us during the event; and led the development of a digital tote bag connected to our website and mobile app where attendees could store handouts from presenters and exhibitors.

A specific improvement I’ve made: We have Volunteer Champions who receive extra training (preconference and on-site), work eight hours and get a registration refund. The intention is that our “Ask Me” station volunteers are more knowledgeable than regular volunteers who may only get five minutes of training. Working with our internal stakeholders, I’ve expanded the Champion program to assist other areas of the conference: answering questions via social media, working in our bookstore and membership kiosk, and helping our program team. During the application process, I select volunteers who are comfortable with multiple devices so they can help attendees navigate the conference using the mobile app. In 2016, we downsized the printed program to a pocket guide so our attendees are reliant on either our mobile optimized website or mobile app on-site.

What I’m working on: I’m helping each of our internal departments evaluate its goals for the conference and connecting it to attendee objectives. We’re creating a more cohesive and compelling value proposition for why attendees would want to participate in our community outside of the conference.

What I do outside of work: I recently moved to Portland and am still exploring the city. My husband and I particularly enjoy finding awesome brunch, which seems to be Portland’s specialty.



(Visited 412 times, 1 visits today)

Connect Association is proud to present our inaugural class of 15 Over 50. These individuals are leaders, mentors and stars who moved the events industry

Explore L.A., where the great outdoors awaits groups.

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

The only thing we can assure you of, even though you don't know where you're heading for your team-building event with Mystery Trip, is that you will have

Brightline, the the only privately owned and operated intercity passenger rail service in the United States, launched last year with service between Miami,

Looking for experiences to relax or renew your group? Check out these five ways to get inspired.

Hard Rock Riviera Maya will rock you—Dive into a new way of producing meetings with wellness-centered accommodations, activities and more.

No one wants to waste time during meetings—follow these 5 steps to make your time spent more effective.

Following these six steps to create a zero-waste event.

The best social media practices for meeting planners to engage your event attendees from start to finish

Detroit is re-energized after a plethora of new additions and renovations.

Explore Monterey, California, where the great outdoors awaits groups.

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Explore Squaw Valley, California, where the great outdoors awaits groups.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

The Latest