40 Under 40: Melissa Kane

By Connect Staff, May 4, 2017

Melissa Kane, 30, works in Rochester, New York, as co-CEO of Black Bird Design. As a 2017 40 Under 40 honoree, Kane discusses her passion for the events industry.

What I do: I head the sales and marketing side of Black Bird Design, which means I attend events and network to gain new business. Black Bird helps organizations brand their events through promotional products, signs, banners, flyers, etc. We provide hundreds of business products to hand out as giveaways at events.

How I got here: When my business partner, Brady Fogle, and I first opened Black Bird, we ran it out of a two-bedroom apartment. We were fortunate that Black Bird grew, retained clients and built a solid foundation quicker than we had ever imagined. In less than six months we moved Black Bird into a warehouse and expanded, bringing print options in-house. Hard work, endless hours and a lot of coffee brought Black Bird to where it is today.

My greatest career accomplishment: We have helped so many organizations brand themselves, promote their business and grow. Being involved in our community and giving back is a heck of a feeling.

Impressive stats: We recently helped a nonprofit with print materials for an event it was hosting. Afterward, we received a thank-you card sharing that Black Bird helped it raise over $5,900 at the event.

Advice to planners: Spend the extra 10 cents on a better item. When you choose the cheapest items to hand out, they go straight into the garbage. Hand out a quality item and people will use it. The best giveaways at events are tote bags, especially if your event is a trade show. People will use your branded bag to carry the items they collect at tables throughout the event, and the sponsor’s logo will be seen all over the event.

What I’m working on: Black Bird Design is currently helping a local group host its first 5K this summer. Tents, banners, giveaways, signs, T-shirts and invitations are just some of the items we are providing.

What I do outside of work: I blog about life, my career and things that motivate me. I’m always in my kitchen, whether I’m cooking dinner, packing lunches for the next day or planning dinner for the next night. I also love getting involved in the community, like running a 5K for a local charity.

 

 

(Visited 713 times, 1 visits today)

From learning a new language to getting compensation for lost luggage, here are six free apps you didn’t know you needed.

Presenting our 2018 holiday gift guide for the on-the-go professionals.

Get to know the real Dave Weil at SmithBucklin—we have 25 things about the 25-year industry veteran that we are sure you didn't know... yet.

Wisconsin’s Door Peninsula is cool for groups willing to brave winter’s elements for teambuilding activities.

Many traditions born from startup culture go far beyond mere incentives in order to honor each individual employee’s contribution and dedication to the

Christy Lamagna adds to her impressive resume with Crown Plaza Meetings Mentors program.

Jennifer Collins, president and CEO of JDC Events, discusses the power of events in her book, “Events Spark Change: A Guide to Designing Powerful and

Jenn Heinold, senior vice president of events at Access Intelligence, discusses how she stays ahead of the curve planning events for five different markets.

The Latest