Molly C. Marsh, 31, works in Lexington, Kentucky, as director of education and engagement design at AMR Management Services. As a 2017 40 Under 40 honoree, Marsh discusses her passion for the events industry.
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What I do: My focus is on conference programming, using design principles to build conference content for adult learners. I work with volunteer committees to set a vision for an association’s conferences and events, developing goals that reflect members’ educational needs and priorities. I work to create innovative, engaging and relevant educational experiences, emphasizing a purposeful approach to each aspect of the conference program. I often relate my job to being a director or stage manager, ensuring each person and each piece of the conference is well-rehearsed and ready to deliver so the production can have a lasting impact on everyone involved.
How I got here: I started my career in the association world with Omicron Delta Kappa, the national leadership honor society for college students. It was my first opportunity to plan conferences and training programs, and I was hooked immediately. From there, I worked with the Council on Licensure, Enforcement and Regulation, planning training opportunities and conferences for state government regulators. Then, I was afforded the opportunity to join AMR Management Services, bringing my expertise and passion for conference programming to a variety of association clients.
My greatest career accomplishment: I would say that it is opening people’s eyes to the power of being together. I instituted the first CSR initiative for one of our association clients and, at first, the volunteer committee was hesitant to take time away from educational sessions for this activity. By demonstrating how CSR projects build camaraderie and relate participants to one another on an emotional level, I was able to convince leadership to include service in each of the association’s largest meetings. They are a hit!