Robyn Davis, 31, works in Atlanta as trade show strategy specialist for Exhibitor Education by WINH. As a 2017 40 Under 40 honoree, Davis discusses her passion for the events industry.
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What I do: I teach exhibitors at trade shows the strategies required to make their event participation worthwhile. My core services are strategic booth staff training (teaching their team members skills like engaging attendees, qualifying leads, making introductions, taking efficient notes, etc.) and consulting services (advising exhibitors on what must be done before, during and after each event to reach their goals, whether they hope to raise awareness, generate leads, strengthen relationships or something else).
In addition to working with exhibitors directly, I’m often hired by event organizers to train all exhibitors together via webinars and in-person workshops.
How I got here: When I first started my business in this industry (through cold-calling!), I was working side by side with individual exhibitors in their trade show booths—kind of like one of those “booth bunnies,” but with an aerospace engineering degree. Then, pairing my past experience with an understanding of industry best practices, I created a series of processes to optimize each part of a company’s overall exhibiting efforts. As my clients needed help beyond the on-site services I had been providing, I expanded my services to accommodate their needs.
My greatest career accomplishment: Aside from the impact I’ve had on my individual clients, one of the accomplishments I’m most proud of is being invited back to speak at prestigious industry events like Exhibitor Live and IMEX America multiple years in a row. One of my favorite parts of speaking engagements like these is running into attendees later and hearing they’ve already been able to implement something I taught them.