Shane Sorenson, TDM, CTE, 30, works in Plano, Texas, as convention sales manager, SMERF and government at Visit Plano. As a 2017 40 Under 40 honoree, Sorenson discusses his passion for the events industry.
What I do: I am a partner for Plano hotels and meeting facilities, representing over 50 properties and helping to present Plano as a premier destination for meetings in North Texas. I am an advocate and local resource for planners, helping to make their event as memorable as possible.
How I got here: I began my career as the convention services representative at the Wichita Falls (Texas) CVB. After a couple of years, a colleague of mine asked for my resume for a position she was vacating in Plano. I thought it was a long shot, but I sent it anyway and started less than a month later. After serving in Plano as convention services coordinator for two and a half years, I was given the opportunity to move into my current role.
My greatest career accomplishment: It’s always the challenging or out-of-the-box events that are my favorites because they create the opportunity to surprise and amaze attendees. Some of my favorites have been the 2014 Golden Retriever Club of America National Specialty and the 2015 Texas City Management Association Annual Conference.
Impressive stats: In my first five months, I have generated 70 percent of my yearly goal for room nights booked—something that hasn’t been done in my markets for quite some time. My personal goals are almost double what I’m assigned, but that’s because I’m driven, determined and feel like I have something to prove to myself, my team and our hotel partners.