Sad but true, the American Marketing Association previously collected data on potential speakers for events only to have that information fall into the ether. Now, through its new Speakers Bureau, AMA believes it has the proper platform to serve its members and broader audience. “We felt the need to serve as a connection point,” says Barbara Grobicki, AMA’s chief alliance officer.
Powered by Orate, a digital market network, the bureau already has about 2,000 established speakers in its database. Grobicki expects that number to grow dramatically as AMA adds the people coming to them to participate in events. AMA, which has 75 chapters, hosts more than 50 national events and many more regional meetings. “We get emails daily from people saying they want to speak for AMA,” notes Grobicki.
Nonprofits like AMA that can’t afford to go through high-priced speaking bureaus stand to benefit the most from this new venture. Many of the speakers already in the queue will waive their fees for such organizations. Non-AMA members can also use the Speakers Bureau for their events. “It’s a little more self-service and grassroots” than the speaking bureaus featuring well-known celebrities, says Grobicki of the service.
The search engine allows planners to pinpoint keynotes and education presenters by expertise and location. AMA is working on a ratings system to help guide selections, and may eventually add a preferred label to some once the bureau is better established, Grobicki says.
A few speakers worth considering from AMA’s offerings:
Justin Lafazan (shown above), 19-year-old founder of Next Gen Summit and Millennial Marketing Strategy
Pat Williams, co-founder and senior vice president of the NBA’s Orlando Magic
Robin Jay, “Queen of the Business Lunch”
Stan Phelps, Forbes columnist, TED speaker and IBM Futurist
Photo credit: Next Gen Summit