Brand USA Markets America With Celebrity Appeal

By Natalie Dupuis, August 29, 2015

Brand USA, the official destination marketing organization for the United States, is tapping into celebrity culture, asking Hollywood stars to represent their home states in an upcoming documentary series, “Discover America.” So far, Harry Connick Jr. has signed on to represent his beloved Louisiana, and Andie MacDowell will give audiences a taste of South Carolina. The series of 56 half-hour installments, set to debut this fall, is being produced by travel broadcaster Peter Greenberg.

Photo credit: D. Long/Globe Photos

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