Solving math problems isn’t everyone’s idea of a good time, but the guys behind CrowdControl Games use an equation to explain how to entertain an audience: fun = (energy + engagement) / time.
The Atlanta-based company, led by twin brothers Brad and Brian Sitton, creates interactive video games designed to engage audiences by allowing everyone in the crowd to simultaneously play noise-level games, game show-style games and more. “Most clients use these games at the beginning of their programs to draw the audience in and get them excited and ready to actively participate in the meeting,” says Brian. Here, the bros break down the three variables of the equation for fun—and ultimate—audience engagement.
“Make sure the thing you want your audience to focus on (the stage, screen or presenter) has more energy than everything else in the room. You can control this with things like lighting, sound, enthusiasm and minimizing any distractions.”
“An audience that is asking and feeling is engaged. Surprise, wonder, competition and tension are ways we have seen crowds become very engaged. Create a curiosity gap by asking them intriguing questions. By introducing even the smallest amount of competition you will have your audience leaning forward, smiling and hanging onto your every word.”
“There is a point of diminishing return on all meeting and presentation lengths. The key is being able to realize when the fun is over and the engagement has stopped.”