Experiencing Pura Vida in Costa Rica

By Aubrie Gerber, November 2, 2018

Costa Rica may be known as the land of plenty for nature enthusiasts looking to embrace the “pure life” lifestyle of Central America, but the bustling capital of San Jose will soon become an epicenter for the MICE industry when Costa Rica Convention Center debuts in 2018. The venue will make San Jose the ideal destination for not only incentive programs, but also conferences and conventions.

“It was vital for the new convention center to be environmentally friendly because it aligns with our country’s ongoing commitment to sustainability,” says Alejandro Castro Alfaro, director of marketing for the Costa Rica Tourism Board.

The country claims 5 percent of the world’s biodiversity and protects 26 percent of its landmass. Naturally, the 168,000-sq.-ft. convention center is a bioclimatic and environmentally sustainable building accommodating 4,600 attendees. Among the highlights: reflective roofing and sunshades to diminish solar heating, solar-powered water heating, reusable rainwater for irrigation, energy-saving air-conditioning systems, motion-activated LED interior lighting, solar-powered exterior lighting and much more.

Speaking of green, Alfaro says the goal is to attract 950 events to the convention center in the next five years. That would generate $1.3 billion in revenue.

You can’t visit San Jose without exploring the untouched nature that is breathed into every ounce of the country. In less than an hour, attendees can find themselves surrounded by rainforest with myriad activities to pursue. Whether your group wants to explore treetops via zip line or aerial tram, sample brew at a coffee plantation, hike the tallest volcano in Costa Rica or hit the river for thrilling whitewater rafting, there’s no shortage of activities for all experience levels.

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