New Rules of Revelry: Justin Bolognino of META

New Rules of Revelry: Justin Bolognino of META

By Elizabeth Schulte Roth, February 1, 2017

Screen Shot 2016-07-27 at 10.24.09 PMSpend a few minutes with Justin Bolognino and your creative spark ignites. His passion for meetings and events is contagious. Back in 2007, the team behind New York’s Brooklyn Bowl bought into his startup marketing strategy—no ads, no money, just the (then unknown) social media—and by its second year in business, Brooklyn Bowl was the 10th most-searched keyword on Google. “They had the faith to let me run with it,” recalls Bolognino.

Screen Shot 2016-07-27 at 10.22.35 PMAs an industry thought leader, Bolognino predicted that video remix teams—like Eclectic Method and similar outfits creating technology resulting in spectacular events—would need support. So he started META as “a crusader to get these guys paid,” as he puts it. “People were posting creative technology on Instagram, but they didn’t know the name of the person who created it,” he says. “Skrillex didn’t design that show; it was the experience directors—and I wanted to make stars out of them.”

He’s succeeding. Bolognino has worked with companies such as Twitter, Google, Spotify and SoulCycle. He’s also known for creating #FEED powered by Twitter at SXSW. It was a moment that “combined interactive art, social media and an unbelievable space to bring everything that’s happening at SXSW together,” he says. His efforts resulted in the founder of the festival singing his praises.

(Visited 123 times, 1 visits today)

Visit Scotland launches an innovative campaign touting the country’s role in historic events.

With more and more attendees expecting meaningful wellness initiatives at events, meeting planners feel pressured to devise new activities that are simple

We know you take your meetings and events down south. Give us a heads up on what the best venues are in the South by taking this short poll.

Trade groups across all industries band together to address significant drop in international visitors to the United States since 2015.

Learn the ins and outs of negotiating banquets and catering costs.

The Latest