More than two decades ago, Barry Moskowitz, vice president of sales and industry relations at the Greater Miami CVB, fell in love with the Florida city. Now, he is celebrating 23 years of working at the bureau, which recently reported record-breaking numbers for overnight visitors in 2017—15.9 million—and recently celebrated the completion of $650 million renovation of the Miami Beach Convention Center. Moskowitz discusses Miami’s growing popularity and events scene with us.
You’re a Boston native. How did you end up in Miami?
Right after graduating from Southern New Hampshire University, I was hired into the Marriott hotels management training program. I was with the company at multiple properties for about 10 years and ended up here. As they typically do in the hotel world, they move you around often. I was in Miami for a couple of years and they were getting ready to move me again to another city, and I didn’t want to part ways because Miami had me at hello. The opportunity came along with the Greater Miami CVB. It was perfect timing, it was a perfect opportunity and the rest is history.
You were recently promoted to vice president of sales and industry relations. What does the job entail?
We’re out there promoting and representing the destination domestically and internationally. Selling Miami, selling Miami, selling Miami—that’s the sales role. The industry relations role is interesting. Our industry really is based on relationships. I think sometimes we overlook that, and it really is the bedrock of who we are and what we do. My philosophy is we really need to continue to focus on the basics—strengthen the relationships that are already existing and nurture new ones.
How has Miami changed over the past 20 years?
The development that I’ve witnessed over these 23 years has been absolutely phenomenal. It’s not only the development—we’ve become a more sophisticated city. It’s great to have the natural resources, that beautiful sand and beautiful surf and beautiful sun, but in addition to that, we’ve become well known for our arts, culture, cuisine, nightlife and our unique neighborhoods. People from Miami are from around the world and I think that adds so much energy, and vibe and color to a city. It creates creative thinking, it gets people’s juices flowing. Because of that, now we have the most amazing museums throughout the city. Every top chef has a restaurant located here. We have the hottest clubs from around the world. Some of our neighborhoods are one-of-a-kind. There are just so many nooks and crannies and things to do.