Monsieur is a tech company first and foremost (at least, that’s what the brand’s masterminds say). We prefer to think of it as a breakthrough in beverages—and a smart investment for hotels and event venues. Attendees who have been carded ahead of time and given an RFID wristband simply select their drink of choice from a touch-screen menu, and the cocktail is dispensed automatically. Holding up to eight ingredients, the machines are easy to use and customizable with any brand of liquor and mixers, and the Monsieur app alerts the owner when ingredients run low. We spoke with Monsieur’s chief operating officer, Mario Taylor, to find out more.
Where has Monsieur been exhibited?
We went to Pittsburgh in June for the Association of Luxury Suite Directors Conference and Tradeshow, which has something called the Suite of the Future. It’s a pop-up suite that shows the latest and greatest of what you can put into the [stadium or arena] suite, including Monsieur, in 2017 and beyond. We’ve also exhibited at the annual National Restaurant Association Show in Chicago and the B4 (Building Better Beverage Business) Summit.
What venues have used Monsieur machines?
Monsieur has been deployed at more than 20 locations including large sports and entertainment venues, like Churchill Downs Racetrack for the Kentucky Derby, Philips Arena in Atlanta, Arlington Raceway in Minnesota, Bankers Life Fieldhouse in Indianapolis and Heinz Field in Pittsburgh, as well as Marriott hotels and Regal Cinemas locations.
How much labor do the machines require on-site at an event?
The only reason we would have a person there is if it’s an environment where we need to take payment immediately or check IDs. The perfect event for us is when a person walks in, gets carded and gets a wristband. The machine does not need to be attended; the only time a person is needed is when the machine gets low, and it sends the manager a text message.