Now Trending in F&B: Matcha

By Anna Dunn, February 29, 2016

What’s the deal with matcha? The bright, finely milled green tea powder dates back to 12th century Japan, where matcha tea ceremonies and rituals were common. It’s said to boost memory, encourage calmness and provide other health benefits thanks to antioxidants. Work with your venue’s catering team to incorporate this vibrant powder into your event’s F&B game plan. (Another idea: Add matcha tea sets to room drops. You’ll need the powder, a small bowl and a whisk for optimal matcha-making.)  

Photo credit: Fettle Vegan

(Visited 29 times, 1 visits today)

The first step in setting goals for trade shows is determining what metrics to measure.

2019 marks the 50th anniversary of the riot that helped usher in the LGBTQ rights movement. Learn more about the Year of Pride.

Explore Kentucky’s most spirited city—and host of Connect 2019—Louisville.

Could the next great innovation for the MICE industry be a platform that handles all contract details?

Celebrate Kentucky’s most spirited city with a bourbon toast and a tip of the Derby hat.

Rob Bezdjian, president of Zaven Global, aims to place the spotlight on the MICE industry through reality television.

Email etiquette isn't what it used to be—read our list for the best tips.

Ray Ezelle, vice president of sales and services at Visit Virginia’s Blue Ridge, says a metro-mountain mix is a recipe for success.

The Latest