Pamela Jett: The Power of Words

By Michael J. Solender, March 6, 2019

 How do effective communicators establish or gain credibility with their audience?

We want to choose fewer words, make more statements, take a position, have a stand and be careful with what we don’t use. We don’t speak using, “Well, I think…” or “I feel…” We simply say, “This will save us money.”

We also want to speak the language of the decision-maker. Often, that is by thinking in terms of solutions. You don’t ever want to say, “I have an idea.” “Idea” is a weak word. Have a plan. Have a proposal. That’s the language of a decision-maker.

What are the key characteristics effective communicators and influencers share?

They have three crucial things in common. First, they strive to be relentlessly positive in their communication.

The second thing is they are future-focused. They aren’t focused on what happened 10 years ago, five years ago or five days ago. When you want to inspire and influence people, you spend more time talking about what’s next on the agenda or how you’re going to apply what you’ve learned from the past to the future.

The third key component is to be specific and intentional. I don’t typically want to say “good job” to somebody. I want to let them know specifically what that good job was and the impact that good job will make on the meeting or event.

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