Rob Bezdjian, president of Zaven Global, is a corporate events and incentive trips specialist. He’s seen the reality of what it takes to organize and execute a memorable experience for groups.
Bezdjian is also a former manager at Goldman Sachs, the financial giant he worked at for eight years. That experience remains fresh enough in his mind—he left Goldman Sachs in 2016—that Bezdjian still considers himself a bit of an outsider in the events industry. He was a member of Connect Corporate’s 40 Under 40 in 2018.
That perspective, he says, is a strength. With experience inside the industry, mixed with a newbie’s fresh eyes, may make Bezdjian the ideal candidate to take the MICE market mainstream. And with a business acumen from Goldman-Sachs, it’s hard to bet against Bezdjian’s next dream project.
His goal, which he has been working on for months—and taking meetings about, naturally—is to place the spotlight on the industry through reality television.
Not surprising to anyone who knows Bezdjian is that he has more than one idea. The two shows he visualizes focuses on different facets of travel and events. Marketing in today’s digital age is the overarching theme of one program following popular influencers. The second would concentrate on event operations, including site selection, site visits and day-of drama.
“One of top five highest stress jobs every year is event planner,” he says. “But we Haven’t really seen this industry talked about very much. This would bring free advertising to the industry and help the public see it really exists.”
With the heart of a businessman, Bezdjian seeks the buy-in opportunities for potential partners. Hotels, destinations and vendors have the potential to spotlight their properties and services—and especially with the influencer program, spread the word quickly.
Third-party organizations, in particular, might be eager to spotlight their services through the events operation show. Similarly, the corporations the planners are working for would gain another forum to showcase their product likely being highlighted at the event in question.