Tech Tool to Know: Facebook Canvas

By Natalie Dupuis, July 21, 2016

Turn followers into attendees. Facebook is aiming to make ad building a little easier—and a lot more engaging—for businesses and groups with the launch of its new Facebook Canvas platform, which gives companies the opportunity to create interactive brand experiences optimized for mobile. Launched this spring, the tool (part of Facebook for Business) helps build full-screen, interactive advertisements that show up in user newsfeeds as normal-size posts. If the user taps on the ad, it will open into a full-screen experience for him or her to explore. Brands can create a single-page ad or one with multiple pages, similar to Snapchat’s Discover feature.

Planners, try using Canvas’ story feature during the week you announce your speaker lineup and devote a page to each speaker’s story and bio, and then one final page linked to registration. The creative specs are available on canvas.facebook.com including options to add video, full-screen tilt-to-pan images and buttons to off-site links.

(Visited 35 times, 1 visits today)

Connect Association is proud to present our inaugural class of 15 Over 50. These individuals are leaders, mentors and stars who moved the events industry

Explore L.A., where the great outdoors awaits groups.

Stephanie Donoho, administrative director of the Kohala Coast Resort Association dispels myths from the Big Island’s 2018 eruption.

The only thing we can assure you of, even though you don't know where you're heading for your team-building event with Mystery Trip, is that you will have

Brightline, the the only privately owned and operated intercity passenger rail service in the United States, launched last year with service between Miami,

Looking for experiences to relax or renew your group? Check out these five ways to get inspired.

Hard Rock Riviera Maya will rock you—Dive into a new way of producing meetings with wellness-centered accommodations, activities and more.

No one wants to waste time during meetings—follow these 5 steps to make your time spent more effective.

Following these six steps to create a zero-waste event.

The best social media practices for meeting planners to engage your event attendees from start to finish

Detroit is re-energized after a plethora of new additions and renovations.

Explore Monterey, California, where the great outdoors awaits groups.

Katherine Lo, founder and president of Eaton Workshop and Sheldon Scott, director of culture at Eaton DC give us an inside look into the trendy DC stayover.

Explore Squaw Valley, California, where the great outdoors awaits groups.

Stephanie Klett, Wisconsin’s Secretary of Tourism for the past eight years, was named as the new president and chief executive officer of VISIT Lake

The Latest