What lies ahead?
Taffy Events is a new company in the industry. We are excited to continue to evolve, to grow our shows for the industries they serve and to have fun doing it.
What technology will be important in 2018?
I think continued enhancements with attendee marketing platforms, data management, beacon technology and event management software. Developments with mobile apps will continue to enhance audience engagement—polling, audience response, competitions, gamification, audio tours, matchmaking and more. I think we will start to see more chat bots as well to enhance customer satisfaction with quick responses to questions attendees, exhibitors or speakers may have. AR/VR will continue to grow for the experiential elements.