5 Attention-Grabbing Trade Show Booths

By Betty Stark, March 29, 2017

Showing up to your trade show booths with company collateral and a stack of business cards isn’t going to earn you any ROI. Attendees want innovative, eye-popping concepts with wow factors they’ll talk about long after the show—like these five attention-getters, for example. Sure, they cost a pretty penny, but they’re sure to increase foot traffic to (and engagement with) your booth.

HD or Bust

The JCM Global booth at the 2016 Global Gaming Expo in Las Vegas incorporated a seamless high-definition video wall designed by Absolute Exhibits that gave a dramatic illusion of water flowing around the company’s product showcase room.


Trade Show Booths Curacao

VR to the Max

The Curacao Tourist Board fascinated thousands of attendees at The New York Times Travel Show in 2016 with a 360-degree virtual reality experience of the island’s Queen Emma Bridge. Curacao later won the show’s most imaginative booth award thanks to the tech-savvy idea.

 

 


Trade Show Booths BehrAn Artsy Touch

Skyline created “The Art & Science of Behr” exhibit at the International Builders’ Show 2016 in Las Vegas. Using touch-screen technologies to create paint-by-numbers stations, visitors learned about Behr products and qualified for a prize when they visited all stations.

 

 


Trade Show Booths A2ZBangle Jangle

A2z Inc., a web and mobile solutions provider for event organizers and participants, engaged booth traffic at IAEE’s Expo! Expo! 2016 in Anaheim, California, with lighted wristbands that led guests on a jam session through the exhibit to win gift cards.

 

 


Trade show booths AstraZenecaFeeling Looney

Chatting with 3-D cartoon characters might feel a little freaky, but it didn’t scare off crowds at the AstraZeneca Pharmaceuticals booth at the American Psychiatric Association show in San Francisco. Created by performance animation artist Gary Jesch and his company, CHOPS & Assoc. Live Animation, the installations broke client records for booth attendance and attendee engagement.

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  • Exciting to see Fusion CIS’s computer-generated (CG) waterfall drawing a
    crowd at the JCM booth! Many many thanks to our good friends at JCM for
    their interest in our waterfall work and for displaying it for the world
    to see. We also created the waterfall for the Salesforce Lobby in
    downtown San Francisco for Obsura Digital! https://vimeo.com/165055658

  • Great to see Fusion CIS’s computer-generated (CG) waterfall drawing a crowd at the JCM booth. Many many thanks to our good friends at JCM for their interest in our waterfall work and for displaying it for the world to see. We also created the waterfall for the Salesforce Lobby in downtown San Francisco for Obsura Digital! https://vimeo.com/165055658

  • Gary Jesch

    Thanks much for the mention Betty! People can find us via our site – http://www.chops.com First time experiences can feel freaky – for sure! That’s what makes them fun!

  • Fantastic article! Thank you for featuring us and our client, JCM Global!

    • Your beautiful booth design was a brilliant showcase for our CG waterfall! Looking forward to working together in the future!

      • Thank you @fusioncis:disqus! We look forward to working with you as well.

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