Mickael Damelincourt, managing director at Trump International Hotel Washington, D.C., says Donald Trump’s presidential campaign has only been good for the soon-to-open property.
“All publicity is good publicity,” says Damelincourt. “The secret of an opening is awareness. When Mr. Trump mentioned the hotel on CNN, it was worth millions of dollars in marketing. [His campaign] is probably why the booking is so strong.”
The property has already lined up multiple major corporate meetings and is also targeting associations in an area that is rich with them, says Damelincourt.
Aside from the candidate, who remains the front-runner for the Republican presidential nomination, the hotel is making news in its own right. In an era when many properties struggle to open on time, Trump Hotel D.C. is slated to debut in September 2016, two years ahead of schedule.
Echoing a press release announcing the jump-started debut date, Damelincourt credits General Services Administration’s cooperation for making the September opening possible.
For instance, a potential competitor, The Watergate Hotel, is now expecting to open in May 2016 after originally being scheduled for 2015—a fact Damelincourt notes. A JW Marriott connected to Walter E. Washington Convention Center debuted in 2014, but Damelincourt doesn’t feel it matches Trump’s makeover of the historic Old Post Office Pavilion.