Purple Reign: 8 Ways to Rule the Day With Ultra Violet

By Stacey Marcus, December 19, 2017

Looking for that perfect pop of color to add vitality to your next meeting? Meet Ultra Violet, Pantone’s color of the year. For those of you unfamiliar with the annual announcement, the Pantone Color Institute annually selects a color that expresses design trends and cultural aura. This year’s color, Ultra Violet, illuminates originality, ingenuity and visionary thinking. Here are eight great ways to incorporate Ultra Violet and its power and passion into your meetings and events in 2018.

Lush Libations
Andaz West Hollywood

Signature drinks are a nice way to toast your meeting’s success. Andaz West Hollywood designed this new “Purple Rain” specialty cocktail in honor of the color of the year. The concoction was created with ginger and berry puree with Chambord pomegranate liquor, champagne and is garnished with edible flowers.

Superfood Spread
Elegant Affairs

“Ultra Violet is the color of some of our favorite superfoods such as beets, purple potatoes and acai berries, perfect brain foods for fueling important meetings. Gather all your essential grains and protein in handy bowls and get the creative juices flowing,” notes Andrea Corrreale, celebrity caterer and founder of Elegant Affairs.

Flower Power
Winston’s Flowers

You’ll find purple is so many posies! Luxurious and inviting shades of ultra violet set the perfect mood for entertaining. Lime cymbidium orchids are paired with the dusky violet freckles of Vanda orchids and jewel tones of calla lilies, while threads of specialty seasonal greens like acacia and hellebore heighten the textural details of this holiday masterpiece.

Snazzy Sweets

Ultra Violet will take the cake when it comes to creative confections in 2018. Joshua Livsey, Executive Pastry Chef at Harvest in Cambridge, Massachusetts, and contestant on the Food Network’s Holiday Baking Challenge notes, “I love incorporating bright pops of color when it comes to decorations, but there’s a fine line between tasteful and tacky.”

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