The Valisade Group Parts Ways With COAA After 13 Years

The Valisade Group Parts Ways With COAA After 13 Years

By Matt Swenson, December 15, 2016

Like a proud parent, association management company The Valisade Group sent its sole client, Construction Owners Association of America, out on its own this year. It was a bittersweet moment for Lisa DeGolyer and Valerie Delaney, Valisade’s partners since 2009, who are moving on without their next client in place.

“We feel like it’s ‘mission accomplished,’” says DeGolyer, who began working with COAA in 2003.

Back then, the association was struggling to attract members and was “budgeted to lose money it didn’t have,” she recalls. Six weeks prior to one of COAA’s two annual events, its executive director resigned. DeGolyer took over despite being scheduled to run an event for a different client in Acapulco, Mexico, a week later.

Now the association has grown from having two national conferences to about 40 events, including chapter gatherings and educational training seminars. The major events have gone from about 100 attendees to between 250 and 300, a boutique size allowing for intimate discussions.

Valisade built COAA’s infrastructure—from spreadsheets to office space—from the ground up. Now, the association is ready to go it alone, effective Jan. 1, 2017, DeGolyer and Delaney agree. The timing seemed right with the naming of a new executive director by COAA’s board of directors. “It was going to be complicated,” says DeGolyer. “We felt it was fair to let them do what they wanted to do and bow out.

“[The board] didn’t want us to leave; they were shocked. But they have come to accept it.”

(Visited 387 times, 1 visits today)

A successful meeting planner presents a self-care guide that calls for plenty of “you” time.

Adding to your rotation of industry podcasts could take your business to the next level.

The golden formula for all meetings, incentives and event professionals is as simple as SOUP.

Spa isn’t only for incentives anymore—and it doesn’t have to break the budget, either.

Here are four ways to incorporate mindfulness into meetings.

Here are the latest trends to help you combat stress during your workday

Fritz Smith, Central Pennsylvania CVB's newly-appointed executive director, is a true reflection of a hospitality expert and son of the Keystone State.

Here are our picks for Florida’s best accommodations for meetings, conferences, conventions and retreats.

The best social media practices for meeting planners to engage your event attendees from start to finish

Connect Diversity inspired event planners and suppliers to continue business as usual, but with an emphasis on inclusion.

These neighborhoods are changing Chicago’s meetings landscape.

These three new trends will change event tech going forward.

The Latest