Winter Means Business in the Midwest

Winter Means Business in the Midwest

By Kelsey Ogletree, January 30, 2019

Minneapolis Hits Play

The nine-mile, temperature-controlled Minneapolis Skyway has added a huge sense of comfort for meeting planners, not only in winter, but year-round—such as if it happens to be raining, or hot and humid, says Melvin Tennant, CAE, president and CEO of Meet Minneapolis.

While the first quarter is the lowest season for national meetings in the city, Tennant says it’s a popular time for state agriculture conferences, such as Midwest Poultry Federation Convention, to meet. It’s also a period when Minneapolis Convention Center hosts most of its annual public events, like auto or home and garden shows. “We fill in nicely with regional and state conventions when there are not as many national conventions to go around,” says Tennant.

The city’s latest message is one that’s tackling its coldest months head on: “We don’t look at winter as a liability; we look at it as an asset,” says Tennant.

The CVB was able to demonstrate its warm hospitality when Minneapolis was home to Super Bowl LII. Over the game weekend, Meet Minneapolis brought in 80 meeting planners to participate in many different activities and events, such as a snowmobile flip contest downtown. The temperature on Sunday morning was -6 degrees with a wind chill of -25—yet everything went off without a hitch.

“The point was to show that if we can manage the Super Bowl in winter, we can handle anything that comes our way with your convention,” says Tennant. At least a few of those meeting planners have booked meetings in the city as a result of that experience.

(Visited 234 times, 1 visits today)

Marriott serves groups well at Fort Lauderdale Marriott Harbor Beach Resort & Spa and The Westin Fort Lauderdale Beach Resort.

Meet the “In-Crowd,” our 2019 Connect Association 40 Under 40.

Jordan Atherton, CMP, senior advisor and meeting and event planner at 1st Global, identifies how to create a risk management plan so your attendees are

Traveling can be fun, but it can also be a nightmare if you’re not properly prepared.

Connect Meetings talks to Sports Management and Tourism Director Chad McKenzie about Round Rock, Texas' expansion into tourism and meetings.

Planners need to know the “why” to create direct business results for clients.

A New England destination guide of the local boozy businesses of breweries and distilleries.

The first step in setting goals for trade shows is determining what metrics to measure.

2019 marks the 50th anniversary of the riot that helped usher in the LGBTQ rights movement. Learn more about the Year of Pride.

Join your peers on both sides of the buyer/seller coin as we tackle some of the stickiest RFP issues and ideas on what to do about them.

The Latest