Social media expert Alex Plaxen demystifies how Gen Z communicates online—and how to use that information to build a targeted marketing strategy.
Connect speaker Brandt Krueger reviews the most important features any event app should include.
Have you ever tabled an idea because you thought your boss wouldn’t be on board? You must understand decision-makers think before you pitch ideas to
To avoid so-so evaluations and declining attendance numbers, planners should apply design thinking to develop and deliver new program experiences.
With a bit of planning ahead, you can transform your smartphone into a powerful productivity tool that can (almost) replace your laptop during flights.
Late to the VR/AR party? Jim Spellos shares everything you need to know about the altered-reality technologies changing the way we experience things.
Operating through a lens of one or more backup styles prevents people from reacting, responding or performing in the way we should.
Projection mapping can enhance your event design, but at what cost? Keep expenses low with these four tips.
Don’t let your event become obsolete. Learn what disruptive innovation is and how it plays an essential role in the life (or death) of a company.
Here are five ways to revalidate your event design to pique attendee interest.
Don’t let fear of failure keep you from following your passion. Implement these five steps into your life to turn your dream job into a reality.
Brush up on how to properly control your AV costs while taking into consideration the best tools for your event.
We all start as task managers; but if you want to take your career to the next level, becoming a strategic planner is a must.
None of us particularly like to say no, but it’s unavoidable. Dishing out “no thank-you’s” is essential for maintaining work-life balance.
An unengaged audience is the worst nightmare for a panel. Planners can assist panelists by suggesting these techniques to connect to the audience.
We explore a strategic timeline to ensure you fully engage participants before, during and after your conference or event.
Burnout is a common problem within the events industry, but it is possible to put on a successful event without crossing into exhaustion.
With the right AV team and some creativity, the sky is the limit for what virtual reality and 360-degree can do for events.
Encourage attendees to interact with your brand on-site during a conference or event by creating a custom Snapchat geofilter.
A comprehensive site visit checklist from Roxanne Botha, a lead designer at event experience firm Orchestrate, makes your job a little easier.
When negotiating contracts, back yourself with data to prove your event’s worth to a potential venue and include language that mitigates risk.
Take notes from these directors of catering and convention services to put together the best possible BEO for your event.
The planner-vendor relationship should be a well-oiled machine, but that's not always the case. Here are three common ways you annoy your vendors.
Preventing personal cyberattacks starts with being aware, then minimizing risk. Here are five steps to protecting your own security.
Finding the right AV team is much like dating. Use these five clever criteria to evaluate whether you’ve found a long-term commitment or if things are
Incorporate these five ideas into your education sessions to foster active learning that will help attendees retain information and increase ROI.
Working with logistics vendors for your next event? Use these six tips to master your relationship with vendors and rental managers.
An email campaign is one of the most effective and affordable ways to promote your event. Develop your email blueprint with these seven tips.
When it comes to content marketing, quality trumps quantity. Consider this breakdown of everything you need to know for your upcoming events.
Pros in event photography share their top tips for getting the most bang for your buck and scoring photography worthy of a double take.
Sophie Turton, content producer at mdgroup, shares seven tips for pulling off a successful hybrid event.
Every piece of your event marketing should be a conversation between you and your audience. Try incorporating these five marketing conversations into your
Social media experts share six tips for making your event stand out—and worth a double tap—on Instagram.
Polling attendees on social media beforehand is one way to determine what pop culture references to incorporate into your events.
Lighting pros make an event designer’s job easier when they collaborate effectively, using tricks to transform any venue into something unforgettable.
As you compare AV quotes, take a few minutes to ask yourself these three easy questions for selecting the best provider.