How do you effectively engage attendees at every point of your event? It’s time to think differently about attendee communication. To do this, shift your thinking from targeting the “attendee” to instead targeting the “participant”—doing this will make you think about how attendees are interacting with your event and its message. Here, we explore a strategic timeline to ensure you engage participants before, during and after your event.
Pre-conference communication starts with your registration page, which sets the tone for your meeting. Make sure you have all your social feeds set up, populated and linked to the registration page. Your email invite should easily direct to your website, where all event information, as well as a portal for registrants to connect with one another, is available. Once attendees are registered, don’t stop communicating with them. For example, send them a message from the CEO thanking them for registering; create a video to expand on the conference theme; highlight the location by sharing about local events or activities in your host city; or send a “before you go” email with reminders on packing, arrivals and more.
> A Word About Communication Technology…
It’s imperative you have a mobile strategy in place before your conference begins. There are many options available, but the most important factor in choosing your tech system is to make sure it’s cohesive and covers all bases. For example, the mobile app needs to link to your registration system, which needs to connect with the production tech used in your general session, and it all needs to provide a message to your attendees.
Think about how you are using technology to engage individuals and make them participants rather than attendees. We’ve seen groups use Catchbox (a throwable microphone), polling software built into the conference app and Facebook Live, which can be used to showcase portions of a keynote rather than webcasting the full message. Others are enhancing the keynote message with a post-session Facebook Live stream, where a green room is set up for high-profile speakers to provide additional education and insights.