How Planners Should Take Advantage of Review Sites

By Brad Wayland, November 20, 2018

They’re only going to become more important as we move forward, as more and more users tune out traditional advertising and marketing in favor of word of mouth and social media.

No matter what industry you’re in, a positive review can bring in new clients and go a long way toward promoting your business. On the flip side, a negative review, if left unhandled, can easily drive people away. As an event management professional, it’s imperative that you establish yourself on sites like Yelp and Google Places.

Here’s how to get started:

  • Research the most frequently-used review sites in your area. At the very least, Yelp and Google Places are a good starting point.
  • Create business accounts on those sites and build your profile. Treat it in the same way you’d treat your own—add as much information as possible and make sure it’s easy for clients to track down and contact you.
  • Establish personal accounts and posting a few reviews of your own, with no strings attached and no expectations.
  • Pay close attention to the reviews you receive. For positive reviews, thank your customers and show you value their business. For negative reviews, apologize for the experience and reach out to see if there’s any way you can rectify the situation.

Review sites are as important, if not more so, to event planning as they are to any industry because of partnerships like Yelp/Gather. As an event professional, if you haven’t already established yourself on those sites, you need to do so yesterday. Because as it is, they’re a huge missed business opportunity.

___________________________________________________________________________________________

Brad Wayland is the Chief Strategy Officer at BlueCotton, a site with high-quality, easy-to-design custom t-shirts.

(Visited 135 times, 1 visits today)

Experience Wisconsin’s cranberry harvest to grow closer as an organization with this roundup of cranberry-themed outings ideal for small groups.

Cannabis is moving into the meetings and events world. But it's not all smoke and fun. Cannabis-focused events mean serious business.

See how your group can come together with these six teambuilding activities in Georgia and Florida.

Mike Carlucci, senior VP of revenue and specialty events at Clarion UX, looks for scary good results at his trade shows—Halloween-themed or not.

The Latest