When Kim Orlando, founder of travelingmom.com, began co-hosting a tech and travel road show in cities across the United States, she quickly realized the benefits of having live cooking demonstrations at her events.
“It’s a great tool that helps bring people back into an event or keeps your audience there longer if you need that,” says Orlando, who co-hosts her event series with Techlicious, a tech and lifestyle website. Plus, “everybody loves a chef demo.”
For example, at InterContinental Chicago Magnificent Mile, Orlando asked the hotel’s executive chef, Randy Reed, to show technology experts and mom bloggers how to make apple dumplings before they sat down for a two-hour lunch that ended with serving the dessert attendees had watched the chef create. When Orlando hosted another event at Sheraton Fort Worth Downtown Hotel in Texas, she had the sous chef, Anna Wyatt, show attendees how to make guacamole; while the chef at Hyatt Regency Bellevue, near Seattle, made English toffee and then gave away grab bags to guests.
“Hosting a great event is not always about finding the perfect price point, it’s about wowing your audience,” Orlando says, “and what better way to do it than with a great chef?”