How to Use Themes to Create a Memorable Experience

By Erin Medina, October 23, 2018

Whether you’re hosting an exclusive corporate retreat or an industry-wide training, the most important element of any event is what attendees remember from their experience.

With planners continually looking for more ways to create an impactful experience that will resonate with their guests, one common trend is themed meetings. No longer are themes only being used for dinners or receptions, but they are becoming something that is infused throughout every aspect of a meeting—from breakout sessions to the general program. When coordinating a themed meeting there are several things that planners should keep in mind.

Use a Theme to Tell a Story

There is no better way to convey an impactful message or a goal than through the form of storytelling, as it helps to truly engage an audience and capture attendees’ imagination. Creating an overarching theme allows planners to be creative with activities, décor and cuisine, and it also provides a way for them to tell a compelling story by infusing messaging and important takeaways for attendees throughout every aspect.

Create a Transformative Experience

One of the many reasons I am a big fan of themed meetings and events is that planners have the ability to get really creative with the décor and activities. It’s amazing to see a normal ballroom or venue that has been completely transformed to the point it is unrecognizable. I’ve seen traditional spaces turned into everything from an authentic-looking Western saloon to an “On the Farm” experience complete with bales of hay and tractors as decorations, roping demonstrations, armadillo racing and more.

At Hyatt Regency Hill Country Resort and Spa, we can completely transform one of our outdoor venues into a glamorous camping or “glamping” event set-up. This has been a very popular option as it allows guests to enjoy the feeling of being at a private luxury camping retreat with chandeliers hanging from oak trees to flowing, draped curtains, comfortable sofas, and gourmet food and beverages while enjoying the serenity of the Texas Hill Country.

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