How to Make Your Event Stand Out on Instagram

By Michael J. Solender, March 6, 2017

Instagram feeds are filled with images competing to grab our attention, so how can you ensure your posts are memorable? Fortune favors the prepared. This is particularly heady advice when engaging the social media stalwart to help your event stand out. Here are do’s and don’ts from planning and social media experts to help highlight your event.

Do develop a clear, executable strategy.

“In creating a brand experience with your event on Instagram, begin by identifying the story you want to tell, and have a team in place to execute,” says Derek Ross, CEO of The D2 Group, an agency specializing in social media marketing. D2 supports the Central Intercollegiate Athletic Association at more than 35 events annually, including the CIAA football and basketball championship tournaments. “We plan and schedule content for pre- and post-event, as well as during,” says Ross. “We assign accountability for photography, video, and posting or scheduling specific content creation targets for each.” One pre-event goal for the tournament, he says, is building upon last year’s success and creating buzz among new participants. “Repurposing some of our past year’s content, like fan fest video snippets or crowd shots, is an excellent vehicle for that.”

After experiencing Sweets and Snacks Expo first-hand this week, we share takeaways for how planners can incorporate the latest trends into snack breaks.

Association for Creative Industries mastered a rebranding of both the organization and its conference, now known as Creativation. Here’s how they did

HelmsBriscoe marks its 25th birthday with a new logo and a fresh website. COO Greg Malark discusses how consistency has paid off in a changing world.

Use your educational seating setup to focus on influencing the ABCs of group interactions—attitude, behavior and change—you’ll be on your way to

Editor-in-Chief Kelsey Ogletree was surprised and enlightened by what she discovered on her inaugural visit to Indianapolis.

The Latest