Instagram feeds are filled with images competing to grab our attention, so how can you ensure your posts are memorable? Fortune favors the prepared. This is particularly heady advice when engaging the social media stalwart to help your event stand out. Here are do’s and don’ts from planning and social media experts to help highlight your event.
Do develop a clear, executable strategy.
“In creating a brand experience with your event on Instagram, begin by identifying the story you want to tell, and have a team in place to execute,” says Derek Ross, CEO of The D2 Group, an agency specializing in social media marketing. D2 supports the Central Intercollegiate Athletic Association at more than 35 events annually, including the CIAA football and basketball championship tournaments. “We plan and schedule content for pre- and post-event, as well as during,” says Ross. “We assign accountability for photography, video, and posting or scheduling specific content creation targets for each.” One pre-event goal for the tournament, he says, is building upon last year’s success and creating buzz among new participants. “Repurposing some of our past year’s content, like fan fest video snippets or crowd shots, is an excellent vehicle for that.”