How to Make Your Event Stand Out on Instagram

By Michael J. Solender, March 6, 2017

Don’t neglect monitoring and responding in real time.

Someone on your event team should actively monitor Instagram feeds during the event and respond in real time, says Miner. “People seek connection. We want to know someone’s listening,” he notes. “Sharing real-time feedback with likes or reposts encourages multiple postings and provides affirmation.”

Do capture moments with Instagram Stories.

Planners often carefully curate their Instagram feed to show the “finished product,” says Moscucci, but thanks to the new Instagram Stories feature, event planners can post what is happening in that moment, similar to Snapchat. “From start to finish, followers can see the process of setting up to what is happening at that very moment, as if they were attending your event,” she says. Remember, these stories only stay up for 24 hours, so plan accordingly.

Don’t forget quality counts.

“The images you use create a perception of your event,” says Ross, who recommends posting square images with an aspect ratio of 1-to-1. “Make sure your videos and photos are high-quality and represent your event in the best possible way.”

(Visited 546 times, 1 visits today)

Las Vegas’ tragedy reminds us that planning ahead for security can reduce event risks and raise safety awareness for everyone.

Chattanooga President and CEO Barry E. White is witnessing firsthand how the Scenic City keeps evolving as a top destination.

Whether it's food, arts, shopping or drinking-yes, that exists here-Salt Lake City will leave you and your event attendees leaving thirsty for more.

You unexpectedly have time for a 20-minute workout, and you’d love to cram some exercise in. But is 20 minutes really long enough to get a decent workout?

The Latest